The Editor and Owner of savetheplanet is Will Sleddon, a 45 year old Civil Engineer from the UK. His career in Civil Engineering is a total paradox to the savetheplanet site, yet it was the impetus behind its conception. Here he is next to a weapon of mass destruction, a bulldozer.

"I love my job and being involved with all the equipment," he says, "but we can't keep going on the way we are. This school foundation in the picture might be justified as progress, but progress generally has created all of our climate issues. Construction is heavily dependant on powerful equipment and there is no visible technology that replaces the likes of this bulldozer, but if you look around at what's on the market for many other industries, it is amazing what's available."

"This school is 12 miles outside of town and by including environmental considerations, the sensible policy would be to locate it closer to the people that are going to use it. The Kyoto Protocol will make this big picture thinking seem local one day."

Vision into practice

In the latest version of the site, www.savetheplanetnews.com, a considerable amount of effort goes into researching and presenting the clearest picture possible of the alternative choices we will all be faced with. The site presents news from industry to demonstrate that manufacturers are launching and introducing new and exciting alternative technologies and it reports the news releases from the science, governmental and NGO Institutions which drive industrial innovation. There are even better technologies tomorrow.

Our Editor is Auckland-based Barry Prince, a veteran of the UK and New Zealand trade press, who is using his half-century of experience as an editor/journalist in the role of STP's 'quality controller' for the daily flood of raw input that is translated into accurate and unambiguous reportage for the website. To satisfy the editorial criteria of the Editor-in-chief, Barry has the task of separating opinion from fact, and providing the website's daily visitors with relevant reportage that can be relied on.

Another stalwart is website builder Andy Kent who, along with his multi-talented team at Angel Solutions in Liverpool, England and Warkworth, New Zealand has offered great strategic advice - and had to persevere with the Owner's desire to remove anything erroneous, misleading, or biased.

The right attitudes

Being frustrated at the lack of respect that Man has for 'his' environment is one of the things that drove Will Sleddon to start the savetheplanet concept. Yet, he says, it is more galling that Man continues to ignore the destructive effects of climate change, despite the fact that the buildings and infrastructure being created to keep us safe are built with parameters that Nature is beginning to exceed. "Isn't that like driving a car blindfold?" he asks.

"Changing the weather patterns and introducing extreme weather events is just about the least helpful thing that Man can do, but it has happened quite quickly under the guise of "progress." If the forecasts we see in the media mature into truth, then our progress has been at a horrendous cost - but we can still progress responsibly."

The United Nations tells us that the adoption of alternative energies has moved from desirable to imperative, and the team at savetheplanet is dedicated to ensuring that truthful and accurate information about these technologies is reported to all interested parties around the world.